About Us

Why CALM?

When I started my business in 2018, initially the goal was to sell women’s clothing; boutique items.

It started one day while shopping on Melrose Blvd. in Los Angeles. I stopped in a boutique to purchase a jumpsuit and I fell in love with it, ultimately wearing it out of the store. As I walked the Boulevard, I began receiving compliments on this new jumpsuit! I told myself, if I receive twenty compliments, I’m going to find this jumpsuit wholesale and sell it.

Well, not only did I receive twenty compliments , I was having so much fun with my internal game that I drove to two neighboring cities and just walked. The compliments continued to pour in!

The last compliment of the day as nightfall approached was from a man walking with his wife. He stopped me and said, “excuse me miss, my wife would like to know where you found your outfit?” By this time, I had received a plethora of compliments and my enthusiastic response was...I sell them!

I let them know that my website was not yet available and asked if I could take her number and contact her in two weeks (as I needed time to get licensing and inventory for my new boutique!) she was more than willing.

After selling clothes for two years and slamming into a stressful worldwide pandemic, I was propelled into making our home environment more peaceful, soothing and C I A I L I M

The quickest way for me to do that for my girls and I was though the magic of scent. I immediately noticed a difference in all of our moods.

The world may be chaotic but wherever you are, make it C I A I L I M

Be well.

Krishtine